Andhra Pradesh plans to transform its temple capital
Tirupati as hub for ‘Spiritual Tourism’ after its decision to accord top
priority to tourism.
The state tourism department has also decided to
upgrade Tirupati as an emerging destination for 'mythological’ education and
entertainment and inherent strengths of the various other districts in the
state to give a boost to travel and hospitality sectors.
With 75,000 visitors a day on an average, mostly on
pilgrimage to the abode of Lord Venkateswara, the readymade ‘spiritual market’
is up for grabs. As a number of visitors prefer an ethereal aura and
blissfully-spiritual environs themed on Indian mythology, the hospitality
industry is preparing itself to offer the best. The business model here is to
offer entertainment with right dose of religion interspersed to rake in the
moolah.
Sri Haridham, first-of-its-kind mythological and
spiritual theme park, is coming up at the foot of Tirumala hills northwest of
Tirupati, which is set to make a mark. Coming up close to SV Zoo Park, the park
is designed to provide day-long ‘edutainment’ to the visitors by combining the
spiritual elements along with the concepts and precepts of Hindu religion. The
project hosts ‘108 great temples of India’, mythological rides, water parks,
hotels, mall cum multiplex and much more, encompassing the central theme of
spirituality and religion.
The project is being developed by Vaishnovi under the Public-Private Partnership (PPP) mode along with the State government’s Department of Youth Advancement, Tourism and Culture.
The project is being developed by Vaishnovi under the Public-Private Partnership (PPP) mode along with the State government’s Department of Youth Advancement, Tourism and Culture.
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