International Business Machines Corp ( IBM) has
launched a new e-mail application named ‘Verse’ for enterprises that integrates
social media, file sharing and analytics to help increase productivity.
The service stems from IBM’s $100
million investment in design innovation and adds layers of analytics, social
media and security to the application as employees can access e-mails,
calendars, file sharing, instant messaging, social updates and video chats
through a single platform.
It is the first messaging system to
feature ‘faceted search’, which enables users to pinpoint and retrieve specific
information they are seeking across all the various types of content within their
email.
IBM Verse uses built-in analytics to
provide an ‘at-a-glance’ view that intelligently surfaces an individual’s most
critical actions for the day. Over time, it can provide instant context about a
given project as well as the people and teams collaborating on it.
The company is currently launching the beta version, while a freemium version will be available from the first quarter of next year.IBM’s enterprise mail service, known as Notes, is used by companies worldwide, while more than 50,000 use IBM’s social platform for businesses, IBM Connections.
IBM Verse will compete with Microsoft
Window’s popular Outlook email service and Google’s Inbox. In October, Google
had launched an e-mail service ‘Inbox’ to help organise e-mails and display
information like appointments, flight bookings and package deliveries in a more
user-friendly way.
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