Sunday 19 October 2014

Italian Superbike Benelli Set to Enter India

Entering into Asia for the first time, Italian superbikes brand Benelli chose India as the launching pad and tied up with Pune based DSK Motowheels to market the brand in India.

DSK Benelli India brand showcased five bikes which will make their way to the Indian market in the next couple of months. These include the Tornado Naked Tre, TNT 302, TNT 600i, TNT 899 and the TNR 1130 R. The bikes will be available in the market in next two months. However, both DSK and Benelli did not disclose the price range of these models.

DSK Motowheels will be assembling and selling Benelli bikes across the country. DSK Benelli will set up exclusive dealerships in 20 cities over the coming 6-8 months. An Initial round of dealerships will come up in the Indian cities of Mumbai, Pune, Delhi, Hyderabad, Bangalore, Chandigarh, Chennai and Kolkata in next 3-4 months. Other than Benelli, DSK already has a tie-up with Korean super bike brand Hyosung.

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