In yet another experiment to boost
sales, Sony Corporation has announced the launch of a new underwater store for
its Xperia products in Dubai.
The Middle East and Africa subsidiary of
the Tokyo-based company said the world’s first Xperia Aquatech store in Dubai
is nearing completion and will open on December 3.
However, the company did not reveal any
further details about the location of the store or if it is going to be a
temporary or a permanent one.
At its opening, Sony said that it will
provide a chance to some of its select VIP customers and members of the press
to go underwater to view the Sony Z3 Series of waterproof smartphones, tablets,
and accessories. Sony also said that an interactive competition will be held
prior to the opening, giving customers an opportunity to win access to the
underwater store.
Presently, Sony Mobile offers a wide
range of Xperia smartphones, tablets, and accessories with the highest
waterproof rating.
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