To promote "God's Own Country"
further in Asia Pacific, Kerala Tourism has successfully conducted two road
shows across Australia and made a successful foray into New Zealand, inviting
the travel and adventure loving people there to the state.
Australia and New Zealand are
fast-growing markets for Kerala Tourism, with the number of visitors to the
state from Australia up 60 percent and from New Zealand rising 68 percent in
the past four years. The recently granted visa-on-arrival facility for citizens
of New Zealand added strength to Kerala Tourism's promotional campaign in
Auckland.
As many as 102 Australian tour operators
took part in a roadshow in Sydney, while 60 buyers participated in a roadshow
in Melbourne. A total of 46 buyers attended the roadshow in Auckland, the first
by Kerala Tourism in New Zealand.
"Both Australia and New Zealand
represent a vast market for Kerala because of the high percentage of its
residents willing to travel and experience new destinations across the
world," said Kerala Tourism secretary Suman Billa, who led a delegation
comprising industry representatives from the state.
Billa invited the tour operators to take
a look at the variety offered in Kerala's hills, waterways as well as wildlife
and authentic cuisine.
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