Smartphones are selling like hot cakes now as it
grew 20.3 per cent to hit 301 million units in the third quarter alone in 2014.
According to a study by Gartner, sales of feature
phones declined 25 per cent in the third quarter of 2014 because the difference
in price between feature phones and low-cost Android smartphones is reducing
further.
In the third quarter of 2014, smartphones accounted
for 66 per cent of the total mobile phone market and Gartner estimates that by
2018, nine out of 10 phones will be smartphones.
From a regional perspective, emerging markets
exhibited some of the highest growths ever recorded with Eastern Europe and the
Middle East and Africa achieving the highest increase in the third quarter of
2014, with sales of smartphones growing almost 50 percent year-over-year.
Among the mature markets, the U.S. achieved the
highest growth, with an 18.9 per cent rise in the third quarter of 2014,
fostered by the launch of the iPhones 6 and 6 Plus. Western Europe saw a
decline of 5.2 per cent, the third consecutive decline this year.
Sales of Samsung’s feature phones and smartphones
declined in the third quarter of 2014.Samsung’s deepest decline came from feature phones,
which decreased by 10.8 per cent year-over-year. Demand for Samsung’s
smartphones weakened mostly in Western Europe and Asia.
Although Huawei moved into the number three position
in the third quarter of 2014 there is still less than 1 million units between
the bottom-three smartphone vendors in the top five.
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