World’s fourth largest speaking language, Hindi gets
into Google advertisement as the internet giant decided to launch Hindi ads on
its display network.
The move, part of Google's effort to stimulate the
growth of Indic languages and extend support to more languages around the
world, will allow advertisers reach out to 500 million Hindi speakers across
the world.
"Starting today, marketers will be able to
advertise to India's booming online population in the most widely spoken local
language - Hindi," Google said in a statement.
"Extending the ability to support Hindi ads
will enable global advertisers to connect with one of India's fastest growing
online audiences," it said.
With the introduction of Hindi ads, AdWords
advertisers will now be able to build campaigns reaching Hindi language sites
on the Google Display Network using text, image, rich media, and video display
ad formats, it added.
In November, Google had announced the launch of
Indian Language Internet Alliance (ILIA), a group committed to promote the
growth of Indic language content online.
Through its efforts, the ILIA aims to enable 300 million Indian language speakers to become highly engaged Internet users by 2017.
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