Lenovo Group Ltd. unveiled India’s most affordable
4G LTE smart phone, priced at Rs.6,999 as it looks to cash in on the booming
demand for high-speed data services.
Chinese tech giant’s A6000 was unveiled at the CES in Las Vegas in early January.
The device has been aggressively priced to compete with Xiaomi’s Redmi Note 4G (Rs.9,999) and Yu’s maiden device—Yureka (Rs.8,999). LTE, is a standard for wireless communication of high-speed data for mobile phones and data terminals.
“This is
perhaps the most value for money LTE device in India; the A6000 promises the
perfect balance of speed, performance and ergonomics. With 2015 expected to be
the year of 4G LTE, we are committed to take on this new technology and give
consumers the best performance,” Lenovo India director smart phones Sudhin
Mathur told reporters.
Lenovo has
partnered homegrown eCommerce major Flipkart to sell the device exclusively.
Following the flash sale model, consumers will have to pre-register to be
eligible for the sale on 28 January. The company, however, did not disclose the
number of devices that will be put up for sale in the first round.
“According to
reports, number of 3G and 4G users is estimated to be over 200 million by 2018
(in the country). That is a huge opportunity. The right picture can be provided
by telecom operators, who are offering these services who are in discussions
with operators (for bundling offers),” he said.
Bharti Airtel and Aircel have launched 4G services
in a few cities in the country. However, Reliance Jio Infocomm, only company
with a pan-India license, is yet to launch its services.
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