Social network giant Facebook is buying QuickFire
Networks, whose technology delivers video streams over the Internet, as it
makes video delivery a priority for its users.
QuickFire announced the deal on its website.
Facebook has more than 1 billion video views on average each day. The startup
will help Facebook deliver video quickly without sacrificing as much of the
video quality—a technology necessary for Facebook as it increases the amount of
video in the news feed and expands the feature to emerging markets, where
connections are slow.
The amount of video on Facebook’s news feed more
than tripled last year, and the social network is planning to tweak the
website’s design so marketers can more easily buy video ads and monitor their
campaigns.
The efforts are central to the Menlo Park,
California-based company efforts to tap the US online-video advertising market,
which EMarketer Inc. estimates will reach $7.8 billion this year, up 30% from
$6 billion in 2014.
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