Setting up of a Tourism Investment Promotion Board
on the lines of the Foreign Investment Promotion Board (FIPB), plans to rope in
the KSRTC and Kerala Tourism Development Corporation to organize coach tours
are some of the decisions taken at the Focus Group and Trade Meet, organized by
Kerala Tourism in Kochi in early January.
Kerala Tourism is observing 2015 as Year of Kerala
with focus on Ayurveda and wellness and plans roadshows and campaigns to woo
Sri Lankans to visit the State.
China, being an emerging market, would be given
special focus in the promotional activities. Road shows and Familiarization
(FAM) tours would be organized.
Making inroads into Sri Lanka to woo tourists has
come as a surprise as the island nation with similar geographic features of
Kerala is giving a tough competition to the State of late.
To check the mushrooming of Ayurvedic centres and to
ensure that the tourists are provided with authentic treatment and therapy in
the age-old medical stream, the Tourism Department will insist on strong
regulation and registration norms and will approach the Health Department for
the same.
Kerala Tourism said a tourist-friendly approach and
cleanliness drive are other areas that will get focus. For creating better
awareness among local residents, short films produced as part of the
responsible tourism initiative will be screened in satellite channels.
Research scholars from outside the State will be
ecnoucraged to take up tourism-related topics for their study and research.
No comments:
Post a Comment