Switzerland Tourism is offering the Grand Tour of
Switzerland - a journey of the country, spanning more than 1,600 km to offer
the best experience of the summer season in the country.
According to Urs Eberhard, Executive Vice President
- International Markets & MICE, Switzerland Tourism, the Grand Tour
combines the highlights of Switzerland in one journey and provides insights
into the destination’s natural beauty and culture.
The tour covers popular attractions like Zurich,
Davos, St Moritz, Ticino, Lake Geneva, Jungfrao, Lucerne, and Geneva, which can
be explored through self-drive. A Grand Train Tour of Switzerland can also be
undertaken using the Swiss Travel System, consisting of the country’s renowned
railways and other public transport.
Eberhard said, “The recent study by ITB World Travel
Trends Report 2013 indicated increase in road touring by 27 per cent from 2009
to 2013. A round trip in one or more countries is becoming one of the strong
driving forces in international tourism.
Switzerland is highly suitable for such a tourist product since there are few countries that offer attractive landscapes and cultural diversity at close distances from each other. We have excellent road infrastructure, which ensures easy driving and thus makes the trip more enjoyable. With the Grand Tour, we look forward to a great 2015.“
Switzerland is highly suitable for such a tourist product since there are few countries that offer attractive landscapes and cultural diversity at close distances from each other. We have excellent road infrastructure, which ensures easy driving and thus makes the trip more enjoyable. With the Grand Tour, we look forward to a great 2015.“
Swiss Travel System has developed a train tour based
on a similar route - Grand Train Tour of Switzerland, informed Eberhard. These
connect all of Switzerland’s most scenic routes such as the famous Glacier
Express and Golden Pass to take one across the country and visit the most
famous spots, he added. “Since Indians are also one of the largest users of the
Swiss Travel Pass and absolutely love the travel system, a Grand Train Tour can
also be undertaken using public transport,” said Eberhard.
Switzerland is also completing 150 years of Winter
Tourism this year. The country pioneered the idea of Winter Tourism and will be
hosting events in the winter season for tourists. This year, the tourism board
will continue to focus on MICE (Meetings, Incentives, Conferences/Conventions,
Exhibitions). Its specialised MICE division – Switzerland Convention &
Incentive Bureau (SCIB) - has set up its dedicated office in India to look
after this growing segment.
No comments:
Post a Comment