Kerala Tourism has won the ‘Most Outstanding
Marketing Campaign Award’ at the Travel and Hospitality Awards 2014.
“We are honoured to receive the top award for interacting with the people in a creative and imaginary way to promote our state,” Tourism Minister A P Anilkumar said.
He said that the award would certainly help elevate
Kerala’s status in the national and international tourism market.
“Kerala Tourism has followed unique marketing
strategies such as the branding of Mumbai metro train and theme branding of the
hop-on and hop-off boats and water taxis in Kochi,” Anilkumar said.
“We had also launched the Great Backwaters campaign
in 2014 and won the ITB-Berlin’s Golden City Gate Gold Award which is called
the Oscar of Tourism Communications,” the Minister said.
Kerala Tourism
director P I Sheikh Pareeth described the award as an “acknowledgement of the
efforts in promoting the state’s destinations worldwide”.
“It is a recognition of Kerala’s tourism sector and
an encouragement to excel further,” Pareeth said.
Kerala Tourism Deputy Director Rajkumar received the
award at a ceremony attended by former Deputy Prime Minister L K Advani, Union
Culture, Tourism and Civil Aviation Minister Mahesh Sharma, Union Tourism
Secretary Lalit K Panwar, joint secretary Suman Billa and AG of India Mukul
Rohatgi.
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