Latest entry into India’s aviation sector, Vistara, the
Tata-Singapore Airlines joint venture has commenced bookings for the three
initial routes.
However, the new player in the circuit which will
make its debut on January 9, 2015 didn’t offer any special opening offer and
announced a much higher rates than competitors for the Delhi-Mumbai,
Delhi-Ahmedabad and Mumbai-Ahmedabad routes.
Fares are over 38 per cent higher on Delhi-Mumbai
and about 20 per cent higher on Delhi-Ahmedabad route, fares for
Mumbai-Ahmedabad is about three times higher than the competition.
Vistara is the first full service carrier in India
to introduce the ‘Premium Economy’ class. Vistara’s 148-seater A320-200 will
offer three separate cabins, with 16 seats in Business, 36 in Premium Economy
and 96 in Economy Class. No fuel surcharge will be charged from the passengers as
of now.
Vistara is also the first airline in India to offer
a value based frequent flyer program called Club Vistara, wherein loyalty
points are accrued based on actual spend on the ticket fare rather than miles
travelled. The airline has done away with the physical loyalty card. Customers
can start enrolling for the program through Vistara website and download their
Club Vistara loyalty card, the airline has announced.
Tata Group and Singapore Airlines tied-up in September 2013 with an initial investment of $100 million. Tata Sons holds 51 per cent in the airline.
Tata Group and Singapore Airlines tied-up in September 2013 with an initial investment of $100 million. Tata Sons holds 51 per cent in the airline.
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