Good news awaiting millions of Indian TV viewers as country’s
telecom and broadcast regulator TRAI is planning to review the freedom given to
direct-to-home (DTH) service providers in deciding subscription charges for
high definition (HD) channels.
According to reports, Telecom Regulatory Authority
of India is mulling reviewing forbearance regime on HD channels and the consultation
paper on the same will be floated in January 2015 month.
The report said the decision in this regard has been
taken as the regulator does not find much difference between the SD and HD
viewing experience and there is also little difference in the number of
advertisements between the two.
There are about 40 HD channels available in the
country and DTH operators charge a premium price for them compared to normal
standard definition (SD) channels.
In 2013, TRAI had issued directions that TV channels
should show only 12 minutes of advertisements in an hour-long programme but the
same has been challenged by industry. The matter is sub-judice.
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