Monday, 8 December 2014

GKSF Brings cheers to Kerala Tourism

Eighth edition of the Grand Kerala Shopping Festival (GKSF), which is running from Dec 1 to Jan 15- 2015, has already created a festive mood to the entire state as over 3,000 outlets selling jewellery, electronic goods, textiles, consumer-durables, cars and autos, as well as hotels, restaurants and shopping malls across the state register for this several days long Shopping Festival.

The aim of the festival is to make Kerala an international shopping destination in five years on lines of Dubai and Singapore and thereby attract tourists in large number to the state.

Organized by Government of Kerala and the Department of Tourism, GKSF offers wide range of discounts, vat refunds etc. Along with the guaranteed shopping experience, shoppers are provided with gift coupons for a fixed worth of purchase entering them into weekly and mega lucky draws.

GKSF offers 100 per cent VAT refund to tourists from outside the state who visit and shop in Kerala within the period.

Through this shopping festival, the Kerala Government intends to transform the State into a hub for international shopping experience and there by Launch "Shopping Tourism" in the state.

In the process, the brand image of Kerala Tourism would go a long way to help upgrade the infrastructure of traditional marketing center in Kerala.
The Government also aims to utilize the growth in the tourism sector to develop the state as an international trade and tourism destination. 

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