Hero Ropes in Tiger Woods as Brand Ambassador

Hero Motor Ltd, India’s two wheeler giant, for the first time signed up a global sporting icon, Tiger Woods, Golf legend as its brand ambassador for a four year deal, a move which fit well with the company’s global expansion plan and also the most expensive celebrity endorsement for an Indian Company.

Interestingly, the announcement has come two days before the start of the prestigious PGA event World Challenge, which is hosted by Tiger Woods Foundation and Hero MotoCorp Ltd as the title sponsors. Joining hand with woods is a clearly move to get recognition quickly in the global market.

Appearing along side Munjal, Tiger Woods spoke on this union as well, “This association with Hero MotoCorp is exciting and it allows me to be involved with the world of two-wheelers and the vision of Pawan and Hero MotoCorp. We have a shared vision and I am proud to be working with the entire Hero family. For me, any collaboration and partnership has to be something that’s important to me. I greatly appreciate Hero sponsoring the Hero World Challenge that benefits my foundation, and my new role will greatly expand our worldwide relationship.”

Hero already operates out of a collective 20 countries from Asia, Africa and South and Central America. Further to this, Hero is will make their Europe foray in 2015 and enter the US and Brazil markets by 2016. By the year 2020, apart from entering 50 countries globally, Hero also hope to hit annual combined sales volumes of 12 million units, and to cross the 100 million sales mark. Hero will be hoping that Woods will give their global profile a boost and help achieve these goals.