Former Indian cricket star Ajay Jadeja
is to promote South Australian Tourism as the SATC has roped him for a new
campaign aimed at encouraging visitors to Adelaide during the Cricket World
Cup.
In an Ad featuring Jadeja, the former star encourages Indians to visit South Australia for the opening game of the ICC Cricket World Cup match between arch-rivals India and Pakistan on February 15, 2015.
The Cricket World Cup provides a great
tourism opportunity in the key market of India and the rest of the
subcontinent.
SATC said the first film shows South
Australia through the eyes of Ajay Jadeja and his son on their recent visit and
features key attractions in Adelaide, the Barossa, Kangaroo Island and the
Adelaide Hills.
Set to a track composed by renowned
Bollywood music composers Sangeet and Siddharth Haldipur, the rendition and
lyrics are in line with a popular music genre in India.
The films were conceptualised and
commissioned by South Australian Tourism Commission as part its India Strategy
2020. It is directed by Indian film-maker Deepti Chawla and produced by
Daydreamer Pictures.
The films will be supported by a strong
digital strategy in India to ensure they reach as many people as possible.
They will also be supported by a domestic media and communications strategy aimed at the VFR (Visiting Friends and Relatives) segment and Indians in other Australian states as well as West Asia, Singapore, Malaysia, New Zealand and the US.
They will also be supported by a domestic media and communications strategy aimed at the VFR (Visiting Friends and Relatives) segment and Indians in other Australian states as well as West Asia, Singapore, Malaysia, New Zealand and the US.
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