India based private airliner, Jet Airways is to stop
its no-frills ‘Konnect’ offering and might roll out a single full-service
product soon.
The move is aimed at boosting occupancy and
increasing yields. The airline had launched the Konnect service in 2009 to
complement its full-service offering and Konnect now constitutes 60 per cent of
its domestic inventory.
The airline is also planning a ‘Guest First’
programme to enhance passenger experience on-ground as well as on-board and is
training its ground staff and cabin crew on the new service procedures. Changes
are also being made to in-flight menu and cabins are being spruced.
Jet hopes a single uniform service will help attract
corporate travellers and arrest a slide in market share and load factor. It
reported a market share of 20.5 per cent in October, compared with 25.2 per
cent in January.
The Konnect brand was being offered on both Jet
Airways and JetLite aircraft. The airline did not pay agents a commission for
Konnect flights operated with JetLite aircraft. This would now change and
agents would be paid commission on all flights, a source said.
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