Sunday, 16 November 2014

Qantas Unveils 1970s Makeover Boeing

Australia’s QANTAS has marked its 94th birthday and the 70th anniversary of its Flying Kangaroo logo by unveiling a 1970s makeover of a new Boeing 737.

At the Seattle head quarters of Boeing, the curtains came off the head turning design at a special hangar ceremony before an audience that included Qantas ambassador John Travolta.

Group executive for brand, marketing and corporate affairs Olivia Wirth said the retro livery was a reminder of the pioneering role Qantas held in the aviation market.

The signature element of the 1971-1984 livery was the ochre band around the window line of the aircraft which has been recreated in the Boeing 737. Ochre reflected the colours of outback Queensland where Qantas was established in 1920.

In 1984, the flying kangaroo logo shed its wings, becoming the streamlined roo it is today. The new look 737 will be welcomed into Sydney and will operate across all Qantas domestic routes.

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