Sunday, 9 November 2014

India E-Commerce Market to Hit $20 Billion by 2015

India’s e-commerce market is expected to grow 37 per cent to reach $ 20 billion by next year on the back of growing internet population and increased online shoppers.

According to a report by Motilal Oswal Securities, E-commerce in India is a $ 11 billion market, and is estimated to reach $ 20 billion by 2015, growing at a CAGR of 37 per cent over 2013-15.

The research firm said there are multiple enablers for this growth which include increase in the number of internet users and an increased proportion of online shoppers within those users, growth in the per-shopper transaction value and continued flow of capital by willing investors.

The report said currently online travel dominates the e-commerce market but in the future, e-tailing will drive the growth.

Online travel constituted 71 per cent of the e-commerce market in India, followed by e-tailing (16 per cent). Travel has grown at a CAGR of 32 per cent over 2009-13.


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