India’s e-commerce market is expected to
grow 37 per cent to reach $ 20 billion by next year on the back of growing
internet population and increased online shoppers.
According to a report by Motilal Oswal
Securities, E-commerce in India is a $ 11 billion market, and is estimated to
reach $ 20 billion by 2015, growing at a CAGR of 37 per cent over 2013-15.
The research firm said there are
multiple enablers for this growth which include increase in the number of
internet users and an increased proportion of online shoppers within those
users, growth in the per-shopper transaction value and continued flow of
capital by willing investors.
The report said currently online travel
dominates the e-commerce market but in the future, e-tailing will drive the
growth.
Online travel constituted 71 per cent of
the e-commerce market in India, followed by e-tailing (16 per cent). Travel has
grown at a CAGR of 32 per cent over 2009-13.
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